Industries Served-Services & Manufacturing

Our services and products for senior executives and analysts in Manufacturing and Services include:

National Business Prospecting Data Base

Oxxford has the largest US database of Commercial businesses- some 28 million in total. Additionally, this database provides a large number of marketing, financial, and risk elements that allow marketers to select the most likely candidates for their products or services. This database is compiled and updated from over 35 separate information sources.  >>>

Data Dictionary

Market Segmentation and Customer Analysis

Oxxford specializes in Market Segmentation studies of small and middle market businesses. We have developed a number of unique data bases that identify demand for financial products by industry and geographic area. We also have a number of proprietary models to assist customers in identifying: product cross-selling, opportunities for increasing wallet shares with existing customers, customer retention and early warning models, and profitability ‘look-a-like’ models. During the past 5 years, we have analyzed over 20 million small business customer accounts for banking institutions. Our analysis covers over three-fourths of all businesses in the US. >>>

Customer Analysis

Customer Data Integration ("Match and Append")

For more than 20 years, Oxxford has specialized in matching customers to external data sources for the Financial Services Industries. We have developed a rich, proprietary set of matching and parsing applications to achieve industry-leading match rates. While competitors usually hover in the 45-55% range, we typically achieve rates of 75-90% depending upon database quality. We leverage this expertise to our Market Segmentation and Customer Development efforts. >>>

Match & Append

Geometrixx

Oxxford has been a leader in the application of mapping and spatial visualization of data for clients over a number of years. Our mapping applications allow customers to precisely define market attributes including: customer concentrations, market boundaries, sales territory definitions, proximity risks, demographic characteristics, market potential, and market share and positioning. In addition our software provides for precise address standardization and accurate latitude and longitudinal assignment to customer databases. >>>

Geometrixx

Market Potential

For many years Oxxford has assisted Financial Service business and commercial entities in assessing the potential size of the market in Small and Middle Size Businesses. These assignments typically include: determining the usage and order purchasing potential for products and services using Oxxford’s National Business and its proprietary demand models.. This approach allows clients to assess within specific geographic markets and size of business demand for individual products. It also assists businesses in sales territory design, distribution network layouts, and resource allocation. >>>

Market Potential

Comparative Performance Analysis (CPA)

Oxxford has compiled a historic database of normative performance for financial statement data on peer group performance by size of business. Covering more than one thousand industries and over 180 financial statement variables, CPA allows analysts to assess candidate and industry performance.

CPA

Credit Risk Scoring and Evaluation

Oxxford has a high level of expertise in developing specialized risk models for the financial service industries. In addition, we maintain comprehensive risk models of: company, geography, and industry risk designed to predict potential for bankruptcy and the relative risk among companies based on external characteristics. >>>

Credit Risk Sample

Sales Prospecting and Response Analysis

Oxxford has extensive experience in building response and credit approval models for direct marketing applications. Our experience includes the development of specific response, approval, and application models for Credit Card issuers, Leasing Companies, and Small Business prospecting models for banks. >>>

Response Analysis

Home    Background    Approach    Industries Served    Specializations    Products   

Data Solutions    Client Assignments    Research & Studies    People    Contact Us    Website Index

1355 Perth Road

Hagaman, NY  12086

Oxxford Information Technology

e-mail: sales@oxxfordinfo.com

Toll Free: 866-656-9393