MyMarketMixx -- Integrating Market Intelligence and Customer Intelligence

mymarketmixx Capabilities and Functions

MyMarketMixx offers an integrated set of data and analytics around customer, prospect and market data. By leveraging our AltaMatch technology on your customer data, we can quickly and easily identify customer and non-customers within your markets. MyMarketMixx then allows you to not only analyze your data but develop strategies and tactics based upon your findings. MyMarketMixx offers customers the following:

♦ Profile Key Customer Characteristics - summarize the key characteristics of your customer base with respect to: industry concentrations, distribution by sales and employment size, age of business, average balances, life cycle positioning, risk positioning, and any element from our Bizzilla database.

♦ Evaluate Customer Performance - applying the relevant metrics on your customers (profitability, account size, revenues) to create the optimum segmentation of your customers.

♦ Profile Key Prospect Characteristics - summarize the key characteristics of the businesses within your markets who are NOT your customers. We can also develop and apply look-alike models to help identify which prospects should be your customers based upon similarities to other customers in your portfolio. As a final step, we can provide segmented lists of prospects to help support your prospecting efforts via telesales, direct marketing or email campaigns.

♦ Calculate Market Share - armed with knowledge of your customers, non-customers and markets, we can calculate market share and market penetration via standard geographies such as zip codes, MSAs, counties or we can also create customized market areas using GIS based or other market approaches.

♦ Identify Cross-Selling Opportunity - we find many clients own only one-side of a business customer relationship -- either the business side or the consumer side. By leveraging Bizzilla against your customer data, we identify gaps in your customer relationship by linking the business to the business owner's consumer record. We typically find that a 'consumer file' actually contains business owners on 8-10% of the records. This represents a powerful cross-sell of your business product lines to existing consumer customers that you've been missing.

♦ Prioritize Industries and Sectors - We determine the particular industry segments which appear to offer the best overall marketing opportunities based upon local economic factors including employment growth, deposit growth or other metrics.