We provide an unequaled ability to segment your customers versus your potential prospects. While the industry standard for matching customers against prospects is approximately 50%, we often deliver match rates in excess of 75%. For a large banking institution, we achieved over a 90% match rate on their account data.

We offer varied products to support customer retention, prospect selection and custom analytics for your marketing and sales decisions:

Customer Cleansing: You have unstructured data for your household, customer or accounts– we cleanse it and deliver structured data for your internal data needs.

Customer Matching: We match your customer data (accounts, households) to our internal data warehouse of over 26 million companies. We then provide detailed characteristics for the matched companies including industry, sales size, employee size.

Customer Profiling: We can enhance our matched records to include proprietary measures of product ownership probabilities, product balance amounts, seasonality, and Geodemographic information.

Customer Mining: We can mine and segment the matched and enriched customer data to offer keen insights and knowledge into customers.

Prospect Selecting: We can fine-comb the prospects using a combination of Firmographics (sales, industry), geodemographics (distance, location characteristics), product fit (product usage, product ownership probabilities) and customer look-a-likes derived from Customer Profiles and Customer mining.