It’s a given that leading companies recognize the importance of
retaining existing customers and acquiring new customers. The
challenge then falls to the marketing executive as to how to best
execute strategies and campaigns toward that goal.
To succeed, the marketing executive must overcome three critical customer data issues:
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Integrate silos of internal customer information -- customer data often resides on different internal systems
in varied segments and formats.
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Couple internal customer information to external
information -- internal systems do not always capture key data elements including sales, employees, industry. Often, customer data cannot be used for segmentation until key
external data elements are appended to the record.
-
Analyze customers versus prospects -- this is
self-evident as the marketing analysis and plan requires
this segmentation.
Faced with these challenges, marketing executives turn to Oxxford
for Oxxford’s expertise in customer data integration. Oxxford delivers superior results via:
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Industry leading performance -- typical industry
providers achieve customer integration rates of 50%.
Oxxford often achieves rates in excess of 70%. For one of
the Top 10 Banks, Oxxford achieved a 90% match rate.
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High knowledge in customer data integration -- Oxxford has accumulated over 60 people-years of
experience in CDI with many of the Top 10 Banks as our
clients. We have proprietary software and processes
optimized for cleansing and matching customer data
developed from over 20 years experience.
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Rich external data sets -- utilizing over 50 data sources
to provide maximum insight into customer characteristics
and provide the industries’ largest source of external
business data.
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Custom modeling and analytics -- performing customer segmentation, product usage profiles and market profiles
with customer and prospects.
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Match & Append |
