Advanced Technology Applications

Faced with an ever growing quantity of marketing information customers, prospects, markets, products marketing executives must transform raw data into insight and knowledge. To help our clients crunch and transform large and complex data sets, Oxxford provides a range of analytic and research services.

As part of our service offering , Oxxford has developed a proven approach to data mining using best practices of linear and non-linear methodologies. Our approach encompasses the following:

• Perform data inventory and situation analysis -- includes collecting relevant internal and external data; defining and scoping problem; collaborating with clients on goals and metrics.

• Design functional model describing relationships -- includes establishing theory of dependents (what are the cases of interest), identifying independents (what drives the cases of interest) and applying data reduction techniques.

• Select overall analytical approaches -- includes evaluating and selecting 'best' methodology (linear versus non-linear), iterating the analysis to develop insights into data and to validate functional models.

• Execute analysis -- includes executing the analysis and preparing presentations/reports to clients on key findings and recommendations per the initial project goals and metrics.

To view the application of our approach to Fraud and Abuse Detection, click here.

Advanced Technology

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1355 Perth Road

Hagaman, NY  12086

Oxxford Information Technology

e-mail: sales@oxxfordinfo.com

Toll Free: 866-656-9393